What if it can be different? Than the superficial world we were born into.
A world where a regime of conformity prevails, where possession and parroting determine social status. A society that has drifted far from its roots, from community and connection. Where everything must be simplified and flattened to be understood by the masses.
We have forgotten our ancestors and our culture. Just like the gods who nourished us and who are still present on these grounds.
Almost twenty years ago, I consciously chose a different world.
A world where these values still live. A society where people greet each other, toast together, and celebrate friendship.
An open, accessible community of hundreds of thousands of like-minded individuals, spread across the entire world.
People who live with respect for nature and reverence for their ancestors. Who nurture genuine interest in the deeds and sacrifices they have brought us. Our ancestors have not disappeared — they live on in us, visible when we look in the mirror. Almost twenty years later, the fire of this community still burns.
It encourages me every day to surpass myself. Being the CEO of CelticWebMerchant is not about seeking gross money or quick profit.
It is a role that comes with a deeply oath-bound responsibility.
A responsibility that arises from more than passion —
from reverence for our ancestors,
and from loyalty to this community that supports us.
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